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Major retail outlets make careful decisions about what products to stock on their shelves

Retailers want to sell quality products quickly to generate cash flow and profits.

Gavin Leigh, the timber buyer for the rapidly expanding hardware newbie, Masters Home Improvement, says his recent decision to stock Futurewood decking and fencing products in all 22 stores around the country has been totally vindicated.

Leigh says strong sales of Futurewood products highlight their appeal to a public wanting decking and fencing without the maintenance. Futurewood products don’t need painting or oiling, unlike timber.

Leigh says he chose Futurewood, over its competitors, because of its “product quality and range”.

“Futurewood offers the complete package for households wanting composite decking and fencing,” he says. “So, effectively, shoppers can walk into a Masters store and buy everything they need to do a job from start to finish.

“We see composite decking and fencing as the next best thing. The products are fully finished, easy and quick to install and the decking clips, a great concept, are concealed.

“I think Futurewood products are fantastic and are only going to get bigger in terms of sales. I’m proud to have introduced Futurewood to Masters and look forward to growing together as we roll out more stores.

“At Masters, we insist on great service and stocking top quality products at the best price. With Futurewood, we have that.”

Masters Home Improvement is a joint venture of Woolworths Limited and Lowe’s Companies Inc.

This article was written by journalist Anthony Black

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